Moen 'Inspired by—' Campaign

Moen pivoted to this 'Inspired by—' campaign in the summer of 2017. They needed a ton of social media to back-up their new look and feel.

 

We set up a series of photoshoots showing of Moen products in a new light—something wildly different than anyone else in the category.

 

We transformed the Moen Instagram account into a gallery space, alternating Moen product imagery with user sourced content.

 

The Moen Instagram nearly doubled its followers – which is an increased growth rate of 151% YoY. Total engagement on the platform saw over 23k engagements across paid and organic initiatives.

 

The social campaign was nominated for a Shorty Award in the Images category.